Ever wonder what you should be doing daily in your business to see consistent sales?
Perhaps youâ€™re doing everything the experts tell you to do but you donâ€™t see results, or you arenâ€™t able to keep up with the demands.
Either way, Iâ€™m here to tell you thereâ€™s a very SIMPLE way to make consistent sales in your business by doing three income producing tasks daily.
To start, what are income producing activities? Income producing activities (IPAs) are the activities in your business that generate sales or cash flow in your business.
While I agree there are a lot of ways you can make money in your business, there are three that when done consistently provide a return on your investment for the time you put in. Here are three IPAs that I recommend doing daily:
- Build authentic and genuine relationships.
- Provide value to your community, list, and social media following.
- Promote yourself either to your community, list, or social media following.
Letâ€™s break each of these IPAs down a little bit so that you can understand the importance behind each one.
When building authentic and genuine relationships daily, it is important to note that itâ€™s not the time or place to pitch your products or service. Rather it is a time to connect with a prospect deeply. Ask girlfriend type of questions to get to know them. Show that youâ€™re genuinely interested and treat them with respect.
Remove the pressure and need to pitch your products or services and focus on the relationship building process. You may never know where that relationship will go. Perhaps itâ€™ll be a new client, a referral partner or a future collaboration partner. Be open to the possibility of what may come from the relationship.
Also, I recommend that you follow a 3-2-1 approach to relationship building: 3 new prospects, two warm or hot leads, one current or past client for a referral. As you can see if you follow this approach for five days, you will have talked to 30 people each week and approximately 120 for the month. Thatâ€™s more than enough to keep you busy while you build your empire.
Moreover, when it comes to providing value to your community, list, and social media following you want to showcase your knowledge, skills, and experience. Drop some pearls of wisdom via a blog, video, livestream, newsletter or social media post so that they can see what it would be like to work with you or to use your products. Showcase your best work and donâ€™t be afraid to give away your best content for free.
Feel free to share industry related blogs, articles or videos as they show your following that youâ€™re up to date on relevant topics. These sorts of media-related posts can help position yourself as an authority figure, leader, and expert much like you providing your value through similar content marketing.
Lastly, when it comes to promoting you should consider pitching something every day at least once. Keep in mind that when you post on social media, it doesnâ€™t mean that every following will see that post. In reality, itâ€™s a tiny number that does see it. Same for your email list. If only 30% of your list opens your emails and you have 1,000 subscribers, then only 300 people read your email.
Additionally, according to the Online Marketing Institute, it takes on average 7 to 13+ touch points before a prospect becomes a paying client. Therefore, the more times that you promote you, your brand, and your business the better. More eyes on you mean more opportunities to convert leads into paying clients.
Let me caveat that with saying you donâ€™t need to blatantly promote your product or services in a hard sell every day but rather do a soft promotion of you, your brand, and business by sharing a testimonial, a client win, a link to a blog post or even an incredible resource.
As you can see, utilizing these three IPAs daily can be impactful and beneficial for your business. People buy from those they know, like, and trust which is why building a loyal, authentic, and genuine relationship with the is essential. Providing value to your community, list, and social media following allows them to get a taste of your style, personality, and expertise. Also, promoting you, your brand, and your business either in a hard sell during a launch or a soft sell where you share a testimonial is beneficial because the more times a prospect sees you and your content the better as it takes 7 to 13+ interactions before theyâ€™re ready to buy.
Share in the comments below: What is your biggest takeaway from the tips provided above?